Looking beyond the labels of your favorite cosmetic products.

The beauty industry is certainly on the rise.The global cosmetic products market was valued at USD 532.43 billion in 2017, and is expected to reach a market value of USD 805.61 billion by 2023. However, the real price of beauty goes well beyond these numbers.

What L’Oreal, Maybelline, Estee Lauder have in common apart from producing widely popular makeup products, is that they still practice animal testing according to PETA investigations.

Over 100.000 animals are estimated to suffer and die per year, so that most of us, girls, could enjoy a new lipstick color.

The sadder truth – animal testing makes no sense when it comes to beauty products.

A vast number of alternative testing technologies have been researched and introduced in the last decade ranging from 3D printing to stem cells that are used for growing new organs. In fact, according to most international laws animal testing is voluntary. Meaning any company can choose whether to test their products on animals or not. Sadly, most brands choose the crude option.

We at Mineralissima strongly believe that animal testing has no place in the modern world. You should know the truths and the actual numbers behind the cosmetics industry:

Ready To Switch To a Cruelty-Free Brand? Here’s What You Should Do:

Cruelty-free beauty products are on the rise, offering a safer, greener and more modern alternative to the traditional cosmetics. If you are ready to make the transition today, here’s what you should do:

1. Know The Alternatives

Cruelty-free products are plentiful. You just need to know where to search!

Check out the Beauty Without Bunnies by PETA and The Leaping Bunny listings – both will have you covered at most times. Our mineral beauty products are also on the list, just so you know ☺

2. Do Your Research

Interested whether a particular brand is testing on animals or not? Go online and visit their website. Usually, this question is covered in FAQ section.

However, not all companies like to play it honest and oftentimes write what their potential buyers would love to hear. Take a step further and simple google “Company name animal testing” and see what pops up in the news and on the blogs.

If there’s no information online, just pick up the phone and ring them up. The representative is bound to answer your question according to consumer laws in most countries.

This routine may seem a bit daunting at first, but as you build up your list of ethical companies, shopping becomes a breeze again!

3. Learn to Read the Labels

Now, safe products should always have the official Leaping Bunny trademark or the cute pinkish PETA bunny. It takes time and effort for companies to earn those, so it’s a legit and reputable sign you can trust.

Make sure you know how both of them look. All the other bunnies no matter how cute they look absolutely do not stand for “cruelty-free”.

Standalone phrases like “not tested on animals” or “cruelty-free” written on the back of the product sadly do not stand for anything. Companies are not prohibited to use these statements no matter what their actually policy is. Make sure you make additional inquiries.

How do you feel about animal testing? Let us know if the comments below!