The Stay-All-Day Primer is a revolutionary product - and eye shadow’s new best friend. This natural eyeshadow primer allows eye shadow to endure and stay put, even for full day coverage and the hottest of days.

It’s finally an answer to how to stop eyeliner from smudging on upper eyelid & shadow from pooling into the eye crease.

This vegan eye primer: 

• Appears beige but adapts to absolutely any skin tone
• Is lightweight and non-sticky, so your eyelid feels naked
• Has natural, vegan ingredients that are good to the Earth
• Makes eyeshadow more vibrant and luscious*

*With this vegan primer, the shadow pigments pop in an absolutely ravishing way.

Our recommended product pairing

We find this natural eyeshadow primer works especially fantastic with any of our Mineralissima eye shadows, particularly if you want to bring out the shimmer and “metallic” colors.

Plus, paired with our vegan eyeliner, it’s how to stop eyeliner from smudging on upper eyelid (even with the cat eye look)!

Applying this heavenly, lightweight primer is incredibly easy.

❤ Step 1

Bring out a small dab of primer.

❤ Step 2

Lovingly apply to your eyelids.

❤ Step 3

Sweep on your favorite eye shadow.

❤ Step 4

Step back, take in the magic & smile.